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Rylee Canan


Physical and digital marketing have always been important to businesses, especially small business coffee shops. These kinds of marketing would include things such as social media, flyers, billboards, an advertisement on the radio, etc. As most people know, marketing can be expensive and, in most cases, it gets overlooked. Marketing is one of the “big rocks” of business and it is necessary to do if you want to be known by all the town. As modern-day technology is becoming more important each year, social media has been one of the most popular forms of digital marketing. This paper highlights the differences between the two types and weighs the benefits of both physical and digital marketing.


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Canan, R. (2024). A COMPARISON OF PHYSICAL AND DIGITAL MARKETING IN COFFEE SHOPS . Journal of Student Research at Indiana University East, 6(1.5). Retrieved from https://scholarworks.iu.edu/journals/index.php/jsriue/article/view/37922
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Author Biography

Rylee Canan, Indiana University East Student

Rylee Canan is from Bradford, Ohio, and plans to graduate in spring of 2025 with a Bachelor’s degree in Business Administration as well as a minor in Marketing


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