Fast Fashion: The Trendy Environmental Disaster

Abstract

The fashion industry has witnessed remarkable growth in recent years, primarily driven by the significant expansion of e-commerce and social media marketing. This has brought about the emergence of fast fashion, a business model characterized by producing clothing rapidly, using cheap labor, at high volumes, for low prices, and with cheap textiles and materials. Unfortunately, the swift pace of fast fashion has resulted in a catastrophic impact on the environment, posing a significant challenge for sustainability. Fast fashion has had a profoundly negative impact on the environment, contributing to inconceivable carbon emissions, water pollution, and deforestation. In fact, the fashion industry alone is responsible for 10% of the world's carbon emissions and utilizes a staggering 1.5 trillion gallons of water annually. This paper highlights the need for individual responsibility and corporate environmental commitments to combat the environmental destruction caused by fast fashion.