Deer? "No, Beer!" Perceptions of Adirondack Identity in Regional Breweries

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Published: Apr 1, 2020

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Anne Rappaport

Abstract

This essay focuses on how breweries in the Adirondack Region of New York state reflect an "Adirondack Aesthetic" in the marketing and creation of beer. The author expands on previous scholarship to include new aesthetic elements. Ethnographic interviews with industry professionals reveal a human history of the Adirondacks. Adherence to or divergence from the expanded aesthetic tells how tourism, environmental law, and geo-cultural identity are negotiated by the craft beer industry in the region.

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How to Cite
Rappaport, A. (2020). Deer? "No, Beer!": Perceptions of Adirondack Identity in Regional Breweries. New Directions in Folklore, 17(1), 70–88. Retrieved from https://scholarworks.iu.edu/journals/index.php/ndif/article/view/29883
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Vol. 17 No. 1 (2019): The Spirits of the Folk: Alcohol-Based Community Identity in the 21st Century
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Articles
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