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This essay focuses on how breweries in the Adirondack Region of New York state reflect an "Adirondack Aesthetic" in the marketing and creation of beer. The author expands on previous scholarship to include new aesthetic elements. Ethnographic interviews with industry professionals reveal a human history of the Adirondacks. Adherence to or divergence from the expanded aesthetic tells how tourism, environmental law, and geo-cultural identity are negotiated by the craft beer industry in the region.