Mommy Juice Internet Memes and the Dark Humor of Wine Consumption Among American Mothers

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James B. Seaver


This article explores the role that Internet wine humor memes have played in reinforcing—and occasionally criticizing—the popularity of wine as the putative drink of choice for American mothers in the twenty-first century. It argues that various forms of this creative content have helped to normalize high rates of alcohol consumption among many middle-age, middle-class, predominantly white mothers raising children in the United States today. As such, they may reflect and even adversely influence the growing rates of mental health issues and Alcohol Use Disorders reported by public health authorities among this demographic during the past two decades.


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Seaver, J. (2020). Mommy Juice. New Directions in Folklore, 17(1), 102-126. Retrieved from