Tweetful Meaning: Student Perceptions of Twitter and Institutional Tweets

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Published: May 9, 2014

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Kristin M. Bentrem
Karen McNulty
Courtney Rousseau
Josh VanBibber
Isabella Villacampa

Abstract

This study examined student perceptions of both use of Twitter in general and the official Indiana University-Purdue University Indianapolis (IUPUI) Twitter account, @IUPUI.  Focus groups were conducted to identify student perceptions of their interactions with the @IUPUI Twitter handle. Connections were made to student involvement and engagement theories. Implications for higher education professionals were addressed in the study’s emergent themes: gathering information, choosing to engage, networking, and constructing a caring environment.

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How to Cite
Bentrem, K. M., McNulty, K., Rousseau, C., VanBibber, J., & Villacampa, I. (2014). Tweetful Meaning: Student Perceptions of Twitter and Institutional Tweets. Journal of the Student Personnel Association at Indiana University, 42, 59–77. Retrieved from https://scholarworks.iu.edu/journals/index.php/jiuspa/article/view/12803
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2014: JOURNAL OF THE INDIANA UNIVERSITY STUDENT PERSONNEL ASSOCIATION
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