Consumer Reservations Concerning Internet Commerce
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Abstract
Though consumer confidence is not the only barrier that prevents the development of the electronic marketplace, it is the largest as well as the most difficult to surmount. As these consumer reservations dissipate, more and more consumers will begin to purchase goods over the Internet. The progress that has already been made and the continued efforts of the industry and individual vendors to erase the present consumer-confidence issues no doubt will induce many more buyers to take advantage of the consumer opportunities provided by Internet commerce.
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