PARTISAN PUBLISHING: MEDIA BIAS IN AN ELECTION YEAR

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William W. Wilkie

Abstract

This paper focuses on how major print media reported the outcome of the third presidential debate. There was bias evident in the "news" as reported by major newspapers the next day. If these media outlets were fair, objective, and impartial then the news reports received by their various audiences should have been quite similar. However, they were not. Biases cropped up in some subtle ways. Four such types were identified: ( 1) headlines, (2) presentation of main event description, (3) focus of primarily favorable quotes, and ( 4) use of additional phrases appearing as background. This paper illustrates the danger inherent in trusting the news media to present the public with the unbiased political information they need to make wise political decisions.

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