The Appropriation of a Commercial Trademark: The Golliwog as a Cultural Marker
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Abstract
Peebles is an ancient small rural town in the border region of Southern Scotland. It was granted a Royal Burgh Charter in 1140 by King David I of Scotland. A major claim to fame is that it is the home of and a key breeding center for the worldfamous Border collie. Infamy surrounded the town in June 1991, when what should have been a joyous annual children’s parade turned into a national incident over a small number of children who were “blackened” up in a minstrel/Samboesque mode of dress. Critics of the costumes and “blacken-faced” young people saw them as golliwogs, a highly criticized doll-like figure from Enid Blyton’s “Noddy Series” of children’s books. Others saw them as a golliwog, the international trade character, of a major British jam manufacturer, James Robertson and Sons. Numerous dimensions that surrounded this incident and many other related points of view will be critically analyzed.
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