Survival of the Fittest: Developing a Cost-Effective Branding Strategy for Nonprofit Organization to Survive and Thrive in a Competitive Environment[1]
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Abstract
In today’s competitive economy many corporate giants are struggling to stay afloat. This economic recession has been just as devastating to the nonprofit sector, and many are vanishing all together. With the pocketbooks of Americans shrinking and so many hands reaching out for money, cuts must be made, and only the strongest and most trusted nonprofit organizations (or nonprofits, in short) are surviving.[1]
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BEYOND THE REALM OF PUBLIC MEMORY
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