Culture and Consumption II: Markets, Meaning and Brand Management (McCracken)

John F. Sherry, Jr., University of Notre Dame

Anthropologist John F. Sherry, Jr. is the Ray W. and Kenneth G. Herrick Professor of Marketing in the Mendoza College of Business at the University of Notre Dame. His research focuses on consumer behavior, organizations, and qualitative methods. He is the author of many works, including Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Thousand Oaks, CA: Sage, 1995), (with Stephen Brown) Time, Space, and the Market: Retroscapes Rising (Amonk, NY: M. E. Sharpe, 2003) and (with Russell Belk) Consumer Culture Theory (Oxford: Elsevier, 2007).