Main Article Content
Building on Tony Bennett’s (1995) understanding of a museum as a “civic laboratory,” this study advances this framework by researching a museum space in a virtual world. It shows that an online museum can be understood as a “placeless” space of a “civic laboratory” by analyzing visitor research methodologies that are utilized online. Through comparison of traditional museum-visitor research tools and methods with the ones that online museum spaces employ, this article seeks to demonstrate that the online museum environment is equipped with a plethora of tools that make it a laboratory-type research setting where visitor studies are conducted. The analysis reveals that the historical development of online museum-audience research has gone through methodological stages similar to those of traditional visitor research.
How to Cite
Grincheva, N. (2014). The Online Museum: A "Placeless" Space of the "Civic Laboratory". Museum Anthropology Review, 8(1), 1-21. https://doi.org/https://doi.org/10.14434/mar.v8i1.3187