Animoji Performances: "Cuz I Can Be a Sexy Poop"
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Abstract
As a dynamic, mask-like form of digital self-representation, Animoji on the Apple iPhone X afford interesting new possibilities for mediated communication. However, the effect that Animoji animators seek to create depends heavily on the characteristics of their spoken voice. We investigate spoken behavior in Animoji video clips shared publicly on YouTube.com and Twitter.com in the first 14 months after the iPhone X’s commercial release, using quantitative and qualitative discourse analysis methods. Through modifications in vocal quality, prosody, and lexis, the clips were found to enact playful verbal performances that varied in degree and nature according to the specific Animoji used, the gender of the animator, and the gender of the performed character. At the same time, some performances invoked stereotypes that denigrate members of certain groups. We conclude by discussing the broader social and ethical implications of Animoji and other forms of filtered digital self-representation.
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