Is Beer Beauty in the Eye of the Beholder? Ratings of Professionals and Nonprofessionals
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Abstract
This archival study investigated appraisers of beer aesthetic quality. In total, over 700 beers were randomly selected from beer critic books that contained quantitative ratings, and critics’ ratings were analyzed in terms of histograms and related statistics. We compared beers from professional beer critics’ books, professional websites and nonprofessional consumer websites (N = 2,200 ratings). It was predicted that professionals would have positive correlations in their ratings, with ratings showing mound-shaped distributions of ratings approaching normality. Nonprofessionals, in contrast, were predicted to be less positively correlated with each other and to show less normalized distributions. Support for the hypotheses was mixed.
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