Mission Accomplished?: An Analysis of Institutional Missions through Virtual Campus Tours

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Stacey A Abshire
Jayson J Deese
Kelly E Freiberger
Emily A Hunnicutt
Lauren A Spain

Abstract

This research explored how the virtual campus tours of Indiana University-Bloomington (IUB) and Indiana University – Purdue University Indianapolis (IUPUI) were congruent or incongruent with their institutional missions and the Indiana University (IU) system mission. A rubric was created based on Labaree’s (1997) goals of education. Social mobility was most prevalent within both virtual tours in relation to the mission statements. The institutions should incorporate social efficiency and democratic equality within virtual tours.

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How to Cite
Abshire, S., Deese, J., Freiberger, K., Hunnicutt, E., & Spain, L. (2017). Mission Accomplished?: An Analysis of Institutional Missions through Virtual Campus Tours. Journal of the Student Personnel Association at Indiana University, 31-46. Retrieved from https://scholarworks.iu.edu/journals/index.php/jiuspa/article/view/23698
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