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This research explored how the virtual campus tours of Indiana University-Bloomington (IUB) and Indiana University – Purdue University Indianapolis (IUPUI) were congruent or incongruent with their institutional missions and the Indiana University (IU) system mission. A rubric was created based on Labaree’s (1997) goals of education. Social mobility was most prevalent within both virtual tours in relation to the mission statements. The institutions should incorporate social efficiency and democratic equality within virtual tours.