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Universities may show various cultures at their institution through viewbooks. The researchers in this approved study administered a qualitative and quantitative questionnaire to 225 undergraduate students at Indiana University-Purdue University Indianapolis (IUPUI) to gauge student perceptions of institutional viewbooks as they relate to students’ cultural backgrounds and identities. The researchers utilized Tinto’s (1993) model of Institutional Departure and Museus’ (2014) Cultural Engaging Campus Environments (CECE) model to frame this study. Findings suggest that most IUPUI students’ perceptions of viewbooks aligned with their cultural backgrounds, identities, and lived experiences.