Exploring Physical Artifacts on the Campus Tour: A Comparison of Institutional Messaging

Main Article Content

Elena Brooks Brittany Gaalema

Abstract

Campus tours provide an opportunity for colleges and universities to demonstrate the benefits of attending a particular institution. As a recruitment tool, tours are essential in providing context to students’ potential college experiences. Embedded in campus tours are non-verbal messages. One form of these messages are the physical artifacts such as posters in the hallways of academic buildings or furniture in study areas. By thoroughly examining physical artifacts found during the campus tour of an urban, Midwestern institution, this study considers messages conveyed to potential students and the implications of those messages for the university. 

Article Details

How to Cite
Brooks, E., & Gaalema, B. (2012). Exploring Physical Artifacts on the Campus Tour: A Comparison of Institutional Messaging. Journal of the Student Personnel Association at Indiana University, 55-66. Retrieved from //scholarworks.iu.edu/journals/index.php/jiuspa/article/view/1366
Section
Articles