Tweetful Meaning: Student Perceptions of Twitter and Institutional Tweets

Kristin M. Bentrem, Karen McNulty, Courtney Rousseau, Josh VanBibber, Isabella Villacampa


This study examined student perceptions of both use of Twitter in general and the official Indiana University-Purdue University Indianapolis (IUPUI) Twitter account, @IUPUI.  Focus groups were conducted to identify student perceptions of their interactions with the @IUPUI Twitter handle. Connections were made to student involvement and engagement theories. Implications for higher education professionals were addressed in the study’s emergent themes: gathering information, choosing to engage, networking, and constructing a caring environment.

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