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    <front>
        <journal-meta>
            <journal-id>JFRR</journal-id>
            <journal-title-group>
                <journal-title>Journal of Folklore Research Reviews</journal-title>
            </journal-title-group>
            <issn pub-type="epub">2832-8132</issn>
            <publisher>
                <publisher-name>IU ScholarWorks</publisher-name>
            </publisher>
        </journal-meta>
        <article-meta>
            <article-id pub-id-type="publisher-id">38828</article-id>
            <title-group>
                <article-title>Robert Cochran - Review of Samuel Schmidt, translated, Seriously Funny: Mexican Political Jokes as Social Resistance</article-title>
            </title-group>
            <contrib-group>
                <contrib contrib-type="author">
                    <name>
                        <surname>Robert Cochran</surname>
                        <given-names/>
                    </name>
                    <aff>University of Arkansas</aff>
                    <address>
                        <email></email>
                    </address>
                </contrib>
            </contrib-group>
            <pub-date publication-format="epub" date-type="pub" iso-8601-date="2021">
                <year>2014</year>
            </pub-date>
            <product product-type="book">
                <person-group>
                    <name>
                        <surname>Samuel Schmidt, translated by Adam Schmidt</surname>
                        <given-names/>
                    </name>
                </person-group>
                <source>Seriously Funny: Mexican Political Jokes as Social Resistance
                </source>
                <series></series>
                <year iso-8601-date="2021">2014</year>
                <publisher-loc>Tucson</publisher-loc>
                <publisher-name>University of Arizona Press</publisher-name>
                <page-range>296 pages</page-range>
                <price></price>
                <isbn>978-0-8165-3077-9 (soft cover)</isbn>
            </product>
            <permissions>
                <copyright-statement>Reviewers retain copyright and grant JFRR the right of first publication with the review simultaneously licensed under a Creative Commons Attribution License that allows others to share or redistribute reviews with an acknowledgment of the review's original authorship and initial publication JFRR.</copyright-statement>
            </permissions>
        </article-meta>
    </front>
    <body>
        <fig id="f0" orientation="portrait" position="anchor">
            <alt-text>Book title in yellow background.</alt-text>
            <graphic xlink:href="Seriously Funny.jpg"/>
        </fig>
        <p>Here’s a book only a determined specialist will appreciate, for reasons amplified below.
            First published in Spanish as <italic>Humor en Serio</italic> in 1996 and reissued as
                <italic>En la Mira</italic> a decade later, Samuel Schmidt’s work appears here for
            the first time in English. Its greatest value is concentrated in the final two of its
            five chapters, “Political Jokes against Mexican Presidents,” and “Zedillo, Fox, and
            Calderón,” which contain a rich hoard of jokes, many of them wonderfully ribald, with a
            commentary that is often helpful in supplying context. The jacket copy and the blurbs
            assure readers that Schmidt is “Mexico’s leading authority on humor,” and these two
            sections come closest to justifying such a claim.</p>
        <p>The volume’s shortcomings, and they are many, are centered in the translation, which is
            incompetent at even the most basic syntactic and grammatical level, let alone in matters
            of clarity and tone. Put into the fractured English of this edition, Schmidt often comes
            across as either incoherent or bizarrely pompous (or both). What is one to make, for
            example, of a sentence that opens with: “Refraining from ostentation, we...” (23)?
            Nothing good, in fact nothing unostentatious, can possibly follow such a start (think “I
            am extremely modest”). Another sentence, introducing a joke about Miguel de la Madrid,
            isn’t pompous, but nobody comfortable with English could write it: “Several jokes allude
            to his alleged cowardice, his boldlessness, and timidity” (157). In the first place,
            pick one. In the second, “boldlessness”?</p>
        <p>At other times it’s the punctuation that goes awry, robbing the sentence of coherence:
            “The Mexican respects and fears, power, and authority” (80). Confusion of singular and
            plural undermines this one, although when the grammar is cleaned up, the sentence comes
            across as claiming that understanding contributes to understanding: “The understanding
            of political jokes contributes to the interpretation of its hidden political impact”
            (7).</p>
        <p>At times the translation, in a book about humor, manages an unintentional comedy of its
            own, as in this self-swallowing utterance: “I’ve always liked to tell jokes to entertain
            my friends even more than usual” (5). Say what? “Always” sets a pretty high bar for
            “usual.” The grammar and syntax of the following are faultless, but tone is another
            matter:</p>
        <p>“The period of 1940-1970 is considered a favorable economic and political time in Mexico.
            With the exception of some dramatic events, such as the violent prohibition of strikes,
            the assassination of peasant leaders, and the repression of social movements, these
            years are known as the Mexican miracle.” (136)</p>
        <p>“With the exception”? Some miracle! This is structurally reminiscent of the “lost dog”
            joke where a poster offers the missing pet’s imposing list of afflictions as aids to
            recognition (blind, incontinent, missing hind leg, mange) before closing with “answers
            to Lucky.”</p>
        <p>It’s easy to sympathize with poor Schmidt in all this. He’s the real victim here. The man
            doubts his own fluency enough to entrust another with his book’s translation and an
            English-language university press with its publication. Both let him down hard. It’s
            unfathomable that anyone billing himself as a translator produced this manuscript, or
            that anyone cashing checks as a copyeditor approved it for publication.</p>
        <p>Schmidt’s basic approach is at great remove from folklore’s focus on oral traditions.
            Centering his attention on the creators of jokes (often from printed sources), he’s less
            interested in their circulation. In line with this approach he understands jokes as
            “elitelore” (10), and believes (though with some hesitation) that “there are more
            political jokes in a democratic system and that that number is drastically reduced in
            the totalitarian system” (49). My impression, almost thirty years ago in Eastern Europe
            (especially in Ceau?escu’s Romania), was very different. Schmidt’s bibliography is
            wide-ranging, but omits several often cited folkloric studies (Elliott Oring’s “Risky
            Business: Political Jokes Under Repressive Regimes” [2004] is among the most recent),
            leading to a serious (and self-serving) underestimation of available scholarship.</p>
        <p>This volume, in sum, will be useful primarily to scholars with an interest in Mexican
            political jokes strong enough to fuel a determined slog through the translation’s muddy
            swamps. Its approaches to humor in general and jokes in particular are both inaccessibly
            presented and suspect in themselves.</p>
        
        <p>--------</p>
        <p>[Review length: 694 words • Review posted on October 1, 2014]</p>
        
        
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