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    <front>
        <journal-meta>
            <journal-id>JFRR</journal-id>
            <journal-title-group>
                <journal-title>Journal of Folklore Research Reviews</journal-title>
            </journal-title-group>
            <issn pub-type="epub">2832-8132</issn>
            <publisher>
                <publisher-name>IU ScholarWorks</publisher-name>
            </publisher>
        </journal-meta>
        <article-meta>
            <article-id pub-id-type="publisher-id">36279</article-id>
            <title-group>
                <article-title>Lucy M. Long - Review of Jaehyeon Jeong and Joong-Hwan Oh, editors, Communicating Food in Korea</article-title>
            </title-group>
            <contrib-group>
                <contrib contrib-type="author">
                    <name>
                        <surname>Lucy M. Long</surname>
                        <given-names/>
                    </name>
                    <aff>Bowling Green State University</aff>
                    <address>
                        <email>LucyL@foodandculture.org</email>
                    </address>
                </contrib>
            </contrib-group>
            <pub-date publication-format="epub" date-type="pub" iso-8601-date="2023">
                <year>2023</year>
            </pub-date>
            <product product-type="book">
                <person-group>
                    <name>
                        <surname>Jaehyeon Jeong and Joong-Hwan Oh, ed</surname>
                        <given-names/>
                    </name>
                </person-group>
                <source>Communicating Food in Korea</source>
                <series></series>
                <year iso-8601-date="2021">2021</year>
                <publisher-loc>Lanham</publisher-loc>
                <publisher-name>Lexington Books</publisher-name>
                <page-range>267 pages</page-range>
                <price></price>
                <isbn>1793642257</isbn>
            </product>
            <permissions>
                <copyright-statement>Reviewers retain copyright and grant JFRR the right of first publication with the review simultaneously licensed under a Creative Commons Attribution License that allows others to share or redistribute reviews with an acknowledgment of the review's original authorship and initial publication JFRR.</copyright-statement>
            </permissions>
        </article-meta>
    </front>
    <body>
        <fig id="f36279" orientation="portrait" position="anchor">
            <alt-text>Bowl of kimchi on a wooden table</alt-text>
            <graphic xlink:href="9781793642257.jpeg"/>
        </fig>    
        <p>This volume adds to a small but growing set of English language materials on a food
            culture that has historically been relatively unknown in the United States. Although
            Korean cuisine has recently become trendy, and certain items are even becoming
            mainstream, it has oftentimes been dismissed and even maligned, stereotyped by media
            representations since the 1950s as unpleasantly pungent and odoriferous. This was
            largely due to kimchi, a fermented dish made most commonly of salted cabbage,
            turnip, garlic, spring onion, chili peppers, and dried shrimp or anchovies. Kimchi
            is traditionally served at every meal and is an ingredient in other dishes, but its
            spiciness and strong odor contrasts negatively with mainstream American culinary
            aesthetics and ethos. From ethnographic research, I saw that it oftentimes elicited
            disgust from non-Koreans and was a frequent topic of discussion among Koreans
            navigating social niceties in the U.S. or with Americans in Korea. </p>
        <p> </p>
        <p>Kimchi rose to new heights in the U.S. in 2008 when Roy Choi’s Los Angeles-based Kogi
            food truck began offering “Korean tacos” (beef marinated in a traditional
            <italic>bulgogi</italic> sauce, topped with kimchi, and served in a tortilla).
            Such “mash-ups” had long been popular among Korean Americans, but the food truck
            brought kimchi to the attention of the food media and food industry. Concurrent
            trends around fermentation as healthy eating, the “foodie” approach to food, and
            culinary tourism were opening up the national palate to such tastes, and kimchi has
            since become a fixture in mainstream supermarkets and contemporary dining
            establishments. I’ve even seen it offered as a condiment for hot dogs and
            hamburgers. Other Korean ingredients are now easily available, such as
            <italic>kim</italic> (sheets of dried, roasted seaweed oftentimes salted and
            flavored with sesame oil); <italic>gochujang</italic> (fermented chili pepper
            paste), and Korean dishes such as <italic>bibimbap</italic> (rice topped with
            varieties of vegetables), Korean-style fried chicken, bulgogi and
            <italic>kalbi</italic> (marinated grilled beef and ribs) are frequently on menus
            of pan-Asian and trendier restaurants. </p>
        <p> </p>
        <p> All of this background is to point out that scholarly works in English on
            this food culture are noticeably lacking. That is not to say that Koreans
            themselves have ignored it. Seoul had a kimchi museum before the possibility of
            a museum dedicated to food was on the radar of most Americans, and the national
            government since the 1970s has recognized artisans of selected foodways as
            “living national treasures.” Several recent publications have focused on Korean
            food culture as an ethnic cuisine, notably, Sonia Ryang’s<italic> Eating Korean
                in America: Gastronomic Ethnography of Authenticity</italic> (University of
            Hawaii Press, 2015) and Robert Ji-Song Ku’s edited collections, <italic>Dubious
                Gastronomy: The Cultural Politics of Eating Asian in the
                USA</italic>(University of Hawaii Press, 2013) and, with Martin F.
            Manalansan and Anita Mannur,<italic> Eating Asian
                America: A Food Studies Reader </italic>(NYU Press, 2013). This
            interdisciplinary volume, however, focuses on Korean food culture in its own
            right, not as an “ethnic” cuisine defined by its contrast within a “host”
            culture, and it offers a Korean perspective. The editors come from sociology
            and communications, while contributors represent fields in the social
            sciences, humanities, and nutritional science. Data is drawn from
            ethnographic studies as well as historical documents, literature, and
            popular media.
        </p>
        <p>The volume begins with an introduction by the editors contextualizing the
            contents within contemporary scholarship. The thirteen articles that follow were
            previously published in peer-reviewed journals, some of which would be
            unavailable to most English-speaking readers, and are divided into four
            sections. </p>
        <p> </p>
        <p>Part I, From Colonialism and Hunger to Food Sovereignty, gives historical
            background on Korean food. Chaisung Lim describes how Japanese occupation
            (1919-1945), WWII, the resulting division of the peninsula by the U.S. and the
            Soviet Union, and the Korean War (1950-1953) shaped agricultural uses of land.
            Next, Soh-yon Yi demonstrates that post-war novels show a shift from food being
            used to represent the poverty and hardships of those times to standing for the
            complexities of modernization. Byeong-Seon Yoon and Wonkyu Song end this section
            with an analysis of movements around the rights of peasants and food
            sovereignty, connecting them with global issues around communities wanting
            control over their own food choices, and the issues arising from agriculture
            becoming big business.</p>
        <p> </p>
        <p>Part II on National Cuisine in the Era of Globalization will probably be of
            particular interest to folklorists. Hong Sik Cho analyzes the processes by which
            kimchi became a symbol of national identity. Interestingly, Japanese adaptation
            (perhaps appropriation would be a better word?) of kimchi to their aesthetics
            with less garlic and less pungency probably made it more acceptable to
            Westerners. Seungsook Moon then offers an insightful discussion on the nature of
            tradition and the politics around reinventing Buddhist temple cuisine. Jeehee
            Kim analyzes this cuisine within the context of modernity and capitalism,
            raising issues over the state-sponsored mobilization of “tradition” for economic
            development purposes. Jaehyeon Jeong closes this section with an analysis of the
            Korean government’s discourse on national cuisine, identifying some of the
            mechanisms by which such cuisines are invented and promoted. </p>
        <p> </p>
        <p>The third part, Food Practices in Multicultural Korea, offers nutritional science
            studies that challenge the historical perception of this nation as homogenous.
            Hyunseo Park and Youngmin Lee demonstrate that halal food has reached Korea, and
            Korean food companies are now responding to that globalization. Haney Choi, Hye
            Won Chung, Ji-Yun Hwang, and Namsoo Chang then analyze factors causing food
            insecurity among Vietnamese immigrant wives of Korean husbands, citing economic
            concerns but also the unavailability of foods they like. Along the same lines,
            Youngil Park, Hee Sun Jeong, and Nami Joo examine how multicultural family wives
            adapt to Korean foods and dietary patterns, concluding that most become
            accustomed after a while.</p>
        <p> </p>
        <p>Part IV, Food Tourism and Food Crisis, addresses contemporary issues and the
            future of Korean food. Jee Hye Lee finds that the educational level of tourists
            in Korea correlates with satisfaction with the food, while Joung-Min Son,
            Eun-Jin Lee, and Hak-Seon Kim assess the importance of food for domestic
            tourists in the city of Busan. The final article, by Dong-Yeob Kim, analyzes
            food insecurity during the 2007-2008 rice crisis, and the connections with
            economic policy.</p>
        <p> </p>
        <p>In conclusion, this volume will be of interest most obviously to scholars in
            Asian studies and food studies, but individual articles and the introduction
            will prove useful to anyone concerned with issues of cultural representation,
            nationalism, globalization, and the nature and invention of tradition. It is
            also appropriate for use in undergraduate and graduate classrooms, particularly
            given the current interest in K-pop and Korean television dramas and films. It
            also illustrates a diversity of possible disciplinary approaches to studying
            food. Overall, the volume contributes to the literature in a number of fields,
            and sheds light on the complexity—and richness--of a food culture only now being
            recognized in the U.S. mainstream. Perhaps most significantly, it offers
            perspectives from within a culture not often seen by Western scholars, providing
            a more global context for examining issues of crucial concern. </p>
              
        <p>--------</p>
        
        <p>[Review length: 1144 words • Review posted on May 21, 2023]</p>
        
        
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