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This article explores how colleges and universities deploy impression management theory in economic impact studies. Ample resources are expended to produce the studies, but little attention has been paid to the overt, and covert, impressions portrayed within them. This study offers the first empirically-based work on economic impact studies by examining 24 studies from Ohio to pinpoint three impression management tactics: self-promotion, ingratiation, and supplication. A taxonomy was designed to elucidate the messages found within these studies to guide future practice.