Invest. You? Yes!

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Published: Jun 18, 2017

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Susan Long
Craig Johnson
Stephen M. Salisbury
Kristofer Kerchner
Ryan Murray
Oleg Gamzalev
Victoria Correll

Abstract

The Millennials, also known as Generation Y, are the group of people who were born between the early 1980s and the early 2000s. Swelled by a resurgent fertility rate amongst Baby Boomers and Generation X, Millennials number 83.1 million and represent more than one quarter of the nation's population (U.S. Census Bureau, 2015). They are regarded as the "next great generation" (Howe and Strauss, 2000, p. 3). According to the National Chamber Foundation (2012), Millennials are the most racially and ethnically diverse generation, with 47% of Millennials classified as a minority (DeVaney, 2015). Being characterized in a number of different ways regarding their lifestyle preferences, career perspectives, and expectations, they are likely the most studied generation to date.

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Article Details

Issue
Vol. 17 (2017): Undergraduate Research Journal
Section
Articles
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