STEP INTO BOOTS, STEP INTO PARAGUAY: A FEASIBILITY ANALYSIS OF MANUFACTURING HIKING BOOTS IN PARAGUAY

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Naoki Hashizume

Abstract

The investment potential of a hypothetical U.S. shoe manufacturing company, Timber Wolf, in Paraguay was analyzed from various perspectives, including physical geography, political environment, economic environment and social-cultural environment. This research allowed Timber Wolf to identify possible success in the foreign investment before committing a large amount of resources. The result shows Paraguay is not a suitable country in which Timber Wolf should make an investment.

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