Cultivating a career: Effects of television binge-watching and character identification on college students’ goal occupations

Main Article Content

Jordan Alexis Morgan

Abstract

This paper focuses on the effects that heavy television viewing can have on viewers’ life choices. Specifically, it investigates how television can influence their desires to be like favorite characters and to obtain a goal occupation that aligns with that of their favorite characters. This study surveyed undergraduate students at Indiana University to see if their favorite characters on popular career-based television shows could have influenced their major and career choice. Respondents were also surveyed to see if the act of binge watching heightened the likelihood of a viewer’s goal occupation that corresponding with the career of their favorite character. The results showed that there was some correspondence between favorite characters’ careers and viewers’ goal occupations. However, the results showed no significant difference in the effects of binge watching.

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Article Details

How to Cite
Morgan, J. (2017). Cultivating a career: Effects of television binge-watching and character identification on college students’ goal occupations. IU Journal of Undergraduate Research, 3(1), 48-53. https://doi.org/10.14434/iujur.v3i1.23335
Section
Social Sciences
Author Biography

Jordan Alexis Morgan, Indiana University

Jordan Morgan is currently in her third year at IU as an undergraduate student in the Media School, pursuing a Bachelor of Arts in Journalism with minors in Theatre and Spanish. 

Morgan's passions lie with social science and media research, specifically looking at how human behavior is influenced by television entertainment.

She plans to graduate in December of 2017 and attend a 12 month graduate program abroad in Europe, studying Marketing and Social Science.