Welcome to Normalton Leveraging Effective E-Learning Principles for Adult Learners

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Robert L. Moore


This design case details the critical design decisions used in the development of an e-learning module library for North Carolina local government officials focused on land use regulations. These modules cover topics from an introduction to land use regulations, to evidentiary hearing conduct guidelines, defining vested rights, and explaining how to adopt and amend an ordinance. This project was in response to the North Carolina League of Municipalities (NCLM) members’ increased requests for training in this subject area. This organization requested the assistance of the two faculty members at the University of North Carolina at Chapel Hill School of Government (SOG) who specialize in this content area. Additionally, the professional organization wanted to mitigate risk from cases going to litigation for improper land use decisions. The Target Accomplishment Past Prototype Artifact (TAPPA) Process (Moore, 2016) was used for the module development. This five-step process emphasizes the rapid development of distance education content artifacts in close collaboration with subject matter experts. Between 2013 and 2018, the TAPPA iterative design process guided the development of sixteen modules moving from initial script to finished modules. This design case is relevant for instructional designers who need to develop comprehensive e-learning modules covering complex and often complicated tasks. Examples of design decisions, informed by Clark and Mayer (2016)’s principles of multimedia design, are dispersed through the design case.

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How to Cite
Moore, R. (2019). Welcome to Normalton. International Journal of Designs for Learning, 10(1), 155-165. https://doi.org/10.14434/ijdl.v10i1.25610
High Stakes Online Learning Design
Author Biography

Robert L. Moore, Old Dominion University

Robert L. Moore is an Assistant Professor of Instructional Design & Technology in the Department of STEM Education & Professional Studies at Old Dominion University. Moore received his Ph.D. in instructional technology from North Carolina State University and his research explores the design and development of online learning environments (OLEs).