Negotiating Taste Food Market Research in the Hagley Library

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Ai Hisano


How do we balance the relative influences of producers, advertisers, marketers, and consumers? This research note points to the potential contribution of food market studies to understanding rituals of cooking and eating, the construction of cultural knowledge, and identity formation through the lens of foodways. Here I argue that marketing research can serve as a way to comprehend not only corporate initiatives but also the political and cultural constructions of eating and drinking habits and interrelations between producers, distributors, and consumers.

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Research Essays, Notes, & Queries