The Chocolate Easter Egg in South Central Pennsylvania: Cracking a Seasonal Tradition
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Abstract
Each February, South Central Pennsylvania residents see signs for chocolate Easter eggs sold by local churches. An old recipe, the chocolate Easter egg became a widespread community tradition in the mid-to-late twentieth century in response to dwindling church attendance and revenues. This locally invented regional Easter egg tradition became so successful, it has literally built churches. In this research note, we report on results from fieldwork in the Middletown area that led us to consider the production of chocolate Easter eggs as a food event. We apply Camp’s multi-activity, multi-themed food event concept to the church productions’ physical manifestations, social organization, use of occasion, and strategies. We see the church-made chocolate Easter egg as an emergent Dauphin County confectionary tradition whose importance exceeds mere consumption, creating a sense of communitas in participating congregations and communities, orienting them to the calendar year, and providing opportunities for Christian outreach and fundraising.
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