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This article questions the notion of gender shift in the Yamal region. It looks at the migration of indigenous women from the tundra/taiga to settlements and towns, as well as at the specific gender division of space that has resulted from this process in the Russian North. The author provides a detailed analysis of quantitative and qualitative sources dealing with these issues in different regions of the Russian North and compares this material with the situation she observed and studied in Yamal in the 2000s. In this way, the author not only shows that Yamal seems to hold a special position in terms of how gender relations are organized today, but she also stresses that although the general picture of the gender shift may look similar, one should pay attention to differences that challenge generalization for the whole of the Russian North.