From Users to Social Actors: Reconceptualizing Socially Rich Interaction Through Information and Communication Technology

Abstract

A concept of "the user" is fundamental to much of the research and practice of information systems design, development and evaluation. User-centered information studies have relied on individualistic cognitive models to carefully examine the criteria that influence people’s selections of information and communication technologies (ICTs). In many ways, these studies have improved our understanding of how a good information resource fits the people who use it. However, research approaches based on an individualistic “user” concept are limited.

In this paper, we examine the theoretical constructs that shape this “user” concept and contrast these with alternative views that help to reconceptualize "the user" as a social actor. Despite pervasive ICT use, social actors are not primarily “users” of ICTs. Moreover, such socially thin and somewhat pejorative conceptualizations limit our understanding of information selection, manipulation, communication and exchange within complex social contexts. Using analyses from a recent study of online information service use, we develop an institutionalist concept of a social actor whose everyday interactions are infused with ICT use. We then encourage a shift from "the user" concept to a concept of the social actor in IS research. We suggest that such a shift will sharpen perceptions of how organizational contexts shape ICT-related practices, and at the same time will help researchers more accurately portray the complex and multiple roles that people fulfill while adopting, adapting and using information systems.