Taking surveys with smartphones: A look at usage among college students

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2014-05-16

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American Association for Public Opinion Research Annual Conference

Abstract

The widespread adoption of mobile technologies has dramatically impacted the landscape for survey researchers (Buskirk & Andrus, 2012), and those focusing on college student populations are no exception. The National Survey of Student Engagement (NSSE), one of the largest U.S. college survey assessment projects, annually surveys hundreds of thousands of undergraduate students at college and university campuses throughout the United States and Canada. Internal NSSE analyses show the number of smartphone respondents is increasing each year.1 This analysis showed that in 2011, only about 4% of NSSSE respondents used a smartphone, but by 2013 that figure had increased to 13%. Preliminary results from the 2014 administration suggest the percentage continues to increase, with roughly 18% of respondents using smartphones to complete the survey. Using 2013 NSSE data, the purpose of this study is to examine college student demographics and engagement results by smartphone respondent status. The results of this study will provide insights into the prevalence of college?aged survey respondents using smartphones, and the impact this technology has on survey responses.

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Presented at the 2014 American Association for Public Opinion Research Annual Conference in Anaheim, CA.

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Presentation