Habitat for Humanity: Understanding Community Readiness Group 3

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dc.contributor.authorBurdine, Samantha
dc.contributor.authorQuigley, Annie
dc.contributor.authorBarraza, Alexia
dc.contributor.authorRenfro, Bailee
dc.contributor.authorMcCune, Carsen
dc.contributor.authorSaecker, Nikki
dc.contributor.authorPickett, Gwen
dc.contributor.authorHanley, Lain
dc.contributor.authorGilliland, Madison
dc.date.accessioned2025-02-05T15:44:58Z
dc.date.available2025-02-05T15:44:58Z
dc.date.issued2019-05
dc.descriptionThis report examines strategies to strengthen community engagement and support for Orange County Habitat for Humanity. Developed by Indiana University MSCH-R 348 Public Relations Planning and Research students, the study combines qualitative interviews with past and current clients and quantitative surveys of local residents to identify perceptions, motivations, and communication preferences. Key findings reveal misconceptions about Habitat for Humanity, a strong reliance on Facebook and local newspapers for information, and a desire for more direct outreach. Recommendations include creating a Facebook group, enhancing newsletter and event communication, dispelling myths through targeted messaging, and leveraging partnerships with churches and community events to recruit clients, volunteers, and donors. This report reflects original student research and recommendations from Indiana University MSCH-R 348 Public Relations Planning and Research in collaboration with Habitat for Humanity of Orange County as part of the 2018–19 Sustaining Hoosier Communities initiative. The views expressed are those of the students and do not represent Indiana University, the Center for Rural Engagement, or Habitat for Humanity of Orange County.
dc.identifier.urihttps://hdl.handle.net/2022/33389
dc.publisherIndiana University Center for Rural Engagement
dc.rightsThis work may be protected by copyright unless otherwise stated.
dc.subjectHousing
dc.subjectCommunity engagement
dc.subjectPublic relations
dc.subjectVolunteer engagement
dc.subjectSustaining Hoosier Communities
dc.subjectPaoli
dc.subjectOrange County
dc.subjectIndiana
dc.titleHabitat for Humanity: Understanding Community Readiness Group 3

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