Creating Public Relations Campaigns for the Shawnee Theatre Group 2

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dc.contributor.authorEnnis, Alexa
dc.contributor.authorGilliland, Madison
dc.contributor.authorKral, Molly
dc.contributor.authorMiles, Mackenzie
dc.contributor.authorSimmons, Chad
dc.date.accessioned2025-02-11T15:54:40Z
dc.date.available2025-02-11T15:54:40Z
dc.date.issued2019-12
dc.descriptionThis report presents a strategic public relations campaign developed by students in MSCH-R 429 at Indiana University for Shawnee Theatre in Greene County, Indiana. The campaign addresses challenges related to community engagement, awareness, and year-round revenue generation. Through qualitative and quantitative research—including focus groups with board members and surveys of community members—the team identified key perceptions, barriers, and opportunities. The campaign proposes targeted strategies to increase awareness of Shawnee’s professional productions, engage younger families, and strengthen community ties. Tactics include weekly events, actor showcases, social media branding, and community outreach initiatives. This project was completed by students in MSCH-R 429 Public Relations Campaigns for Shawnee Theatre as part of the 2019–20 Indiana University Sustaining Hoosier Communities initiative. The report reflects the students’ original work and recommendations and does not represent the views of IUSHC, CRE, Indiana University, or Shawnee Theatre.
dc.identifier.urihttps://hdl.handle.net/2022/33404
dc.language.isoen_US
dc.publisherIndiana University Center for Rural Engagement
dc.subjectShawnee Theater
dc.subjectTheater
dc.subjectArts and culture
dc.subjectCommunity engagement
dc.subjectSustaining Hoosier Communities
dc.subjectGreene County
dc.titleCreating Public Relations Campaigns for the Shawnee Theatre Group 2

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