Creating Public Relations Campaigns for the Shawnee Theatre Group 2

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Creating Public Relations Campaigns for the Shawnee Theatre Group 2.pdf (882.13 KB)

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Date

2019-12

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Indiana University Center for Rural Engagement

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https://hdl.handle.net/2022/33404

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Description

This report presents a strategic public relations campaign developed by students in MSCH-R 429 at Indiana University for Shawnee Theatre in Greene County, Indiana. The campaign addresses challenges related to community engagement, awareness, and year-round revenue generation. Through qualitative and quantitative research—including focus groups with board members and surveys of community members—the team identified key perceptions, barriers, and opportunities. The campaign proposes targeted strategies to increase awareness of Shawnee’s professional productions, engage younger families, and strengthen community ties. Tactics include weekly events, actor showcases, social media branding, and community outreach initiatives. This project was completed by students in MSCH-R 429 Public Relations Campaigns for Shawnee Theatre as part of the 2019–20 Indiana University Sustaining Hoosier Communities initiative. The report reflects the students’ original work and recommendations and does not represent the views of IUSHC, CRE, Indiana University, or Shawnee Theatre.

Keywords

Theater, Public relations, Arts and Culture, Community engagement, Sustaining Hoosier Communities, Greene County, Indiana

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This work may be protected by copyright unless otherwise stated.

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Greene County