The Relationship Between Cultural Diversity and User Needs in Virtual Reference Services

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Elsevier

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While the racial diversity of academic library users continues to grow, research on the effects of this diversity remains scarce. This study looks at similarities and differences between non-traditional Caucasian and African American library users through content analysis of ninety-four virtual reference transactions.

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Shachaf, P., & Snyder, M. (2007). The Relationship between Cultural Diversity and User Needs in Virtual Reference Services. Journal of Academic Librarianship. 33 (3), 361-367.

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