How much effort is needed? The importance of response rates for estimating undergraduate behaviors
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American Educational Research Association Annual Meeting
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Abstract
Survey methodologists have found that low response rates do not necessarily bias results. This study tests this proposition using results from several hundred colleges that administered a student survey. Findings indicate that survey population estimates based on low response rates are very similar to those based on high response rates.
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Presented at the 2013 American Educational Research Association Annual Meeting in San Francisco, CA.