Community of Practice: A Metaphor for Online Design?

Abstract

This article examines four cases and identifies several issues associated with the concept of communities of practice. These cases describe different forms of communities of practice in various settings including consulting firms and legal firms. After introducing these cases, we address several issues that emerged from these cases and the research literature. First, we caution against the tendency to romanticize the communities of practice construct and especially online communities. The cross-case analysis points to five problems that should be considered before developing an online community of practice. These five problems include: prescriptive versus description distinction; ready-made versus communities in the making; knowledge of possession versus knowing in practice; mid-level social theory versus micro learning theory; and motivated members versus unwilling subjects. In sum, we believe that community of practice is not likely to be forced, but is emerging, and designers need to be aware of the characteristics of existing communities of practice to nurture them.