Improving survey data quality through experimentation

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Date

2017-05-31

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Association for Institutional Research Annual Forum

Abstract

With help from a large and diverse group of colleges and universities over the past decade, the National Survey of Student Engagement has conducted various randomized experiments aimed at improving survey response rates and minimizing missing data. This session provides an overview of this effort and a summary of major findings. Attendees will gain a better understanding of various issues that could help with developing their own surveys, including smartphone optimization, email subject lines, progress indicators, survey page length, and using learning management systems for recruitment.

Description

Presented at the 2017 Association for Institutional Research Annual Forum in Washington, DC.

Keywords

survey response, response rate, smartphone, recruitment, progress indicators, learning management system, survey design

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Presentation