Promoting the Sculpture Trails Group 3

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Date

2020-05

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Indiana University Center for Rural Engagement

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https://hdl.handle.net/2022/33411

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Description

This report presents a public relations campaign designed to increase awareness and volunteer engagement for Sculpture Trails Outdoor Museum in Solsberry, Indiana. The plan includes research on target audiences, SWOT analysis, and strategies to boost visibility through social media, word-of-mouth, and partnerships with local businesses. Recommendations focus on attracting Bloomington residents, improving digital presence, and creating team-building volunteer opportunities to sustain the museum’s operations and community involvement. This report was created by students in MSCH-R 429 Public Relations Campaigns for Sculpture Trails Outdoor Museum through the 2019–20 IU Sustaining Hoosier Communities initiative. The views expressed are those of the students and do not represent IUSHC, CRE, Indiana University, or Sculpture Trails Outdoor Museum.

Keywords

Trails, Public relations, Volunteer engagement, Arts and Culture, Sustaining Hoosier Communities, Solsberry, Greene County, Indiana

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This work may be protected by copyright unless otherwise stated.

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Greene County