Promoting the Sculpture Trails Group 2
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Indiana University Center for Rural Engagement
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Abstract
Description
This report details a public relations campaign designed to increase awareness and volunteer participation for Sculpture Trails Outdoor Museum in Solsberry, Indiana. The campaign targets Indiana University students through social media engagement, campus involvement fairs, and partnerships with student organizations. Recommendations include digital outreach strategies, event-based engagement, and messaging that emphasizes outdoor art experiences and community connection.
This report was created by students in MSCH-R 429 Public Relations Campaigns for Sculpture Trails Outdoor Museum through the 2019–20 IU Sustaining Hoosier Communities initiative. The views expressed are those of the students and do not represent IUSHC, CRE, Indiana University, or Sculpture Trails Outdoor Museum.
Keywords
Sculpture trails, Student engagement, Arts and culture, Sustaining Hoosier Communities, Solsberry, Greene County