Package Redesign for an In-Store Light Bulb Brand

Abstract

My research includes rebranding a PBL into a more attractive product with a better shelf presence and increase in sales. My research included branding, product photography, marketability, package purposefulness and consumer studies. Also, my studies include the problem solving method of creating a more purposeful and protective packaging for Light Bulbs. I discovered brightly colored, decorative packaging and product photography make the product marketable. In conclusion, I creatively redesigned the design templates and package layouts for a new box better suited for the product. My result includes three different box designs, layouts and 3D physical mockups a proposed concept for Everyday Living.