Becoming Strategic: The IU Libraries’ Social Media Comes of Age

Abstract

Like many organizations, the IU Libraries embarked on social media as an emerging technology - an experiment. Now it’s become part of our strategic communication infrastructure. We’ll look at the history of the Libraries’ social media presence, explore what we know about our followers, and discuss how we’ve used elements of content strategy to make our social platforms more effective. We’ll focus on two Twitter accounts, @iulibraries and @hermanbwells, for a closer look at the tools we use and the decisions we make.