Learning to Do Qualitative Data Analysis: A Starting Point

Abstract

Given the vast and diverse qualitative analytic landscape, what might be a generative starting point for researchers who desire to learn how to produce quality qualitative analyses? This question is particularly relevant to researchers new to the field and mentors who regularly introduce students to qualitative research practices. In this article, we seek to offer what we view as a useful starting point for learning how to do qualitative analysis. We begin by discussing briefly the landscape of qualitative research methodologies and methods. To contextualize our suggestions, we review the qualitative analytic practices commonly used in HRD. Following this, we describe thematic analysis in detail, including why we believe it is a useful analytic approach to consider when first learning about qualitative analysis. We share seven common practices or considerations for carrying out a thematic analysis and conclude by highlighting key considerations for assuring quality when conducting a thematic analysis.