Lost River Market and Deli: Strategizing for Customer Development Group 3

Simple item page
dc.contributor.authorDvojacki, Melissa
dc.contributor.authorDunbar, Faye
dc.contributor.authorGreen, Stephanie
dc.contributor.authorHammer, Patrick
dc.contributor.authorHerbert, Caitlin
dc.date.accessioned2025-02-05T15:10:38Z
dc.date.available2025-02-05T15:10:38Z
dc.date.issued2018-12
dc.descriptionLost River Market and Deli is a food cooperative in Paoli, Indiana, offering local, organic, and fair-trade products alongside a deli, bakery, and catering services. Despite strong community support and over 1,100 members, the co-op has operated at an annual deficit of $45,000 for more than a decade. This report analyzes internal and external challenges, including inactive memberships and competition from larger retailers, and proposes strategies to increase engagement and profitability. Recommendations include member appreciation initiatives, seasonal events, personalized coupons, and enhanced communication through newsletters and social media. The campaign emphasizes community, sustainability, and member benefits to strengthen loyalty and drive sales. This report reflects original student research and recommendations from Indiana University MSCH-R 429 Public Relations Campaigns in collaboration with Lost River Market and Deli as part of the 2018–19 Sustaining Hoosier Communities initiative. The views expressed are those of the students and do not represent Indiana University, the Center for Rural Engagement, or Lost River Market and Deli.
dc.identifier.urihttps://hdl.handle.net/2022/33386
dc.language.isoen_US
dc.publisherIndiana University Center for Rural Engagement
dc.subjectLost River Market and Deli
dc.subjectFood cooperative
dc.subjectFood systems
dc.subjectBusiness
dc.subjectSustaining Hoosier Communities
dc.subjectPaoli
dc.subjectOrange County
dc.titleLost River Market and Deli: Strategizing for Customer Development Group 3

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Lost River Market and Deli: Strategizing for Customer Development Team 3.pdf
Size:
2.81 MB
Format:
Adobe Portable Document Format
Download

Collections

Orange County
Can’t use the file because of accessibility barriers? Contact us