P(l)aying online: Toys, apps, and young consumers on transmedia playgrounds

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2020 Wohlwend P(l)aying Online--DigilitEY handbook chapter.pdf (194.04 KB)
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Date

2020

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Routledge

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https://hdl.handle.net/2022/26346

Abstract

Children engage their favorite media toys as interactive assemblages of virtual and real worlds, through popular characters and media narratives that ground a franchise's constitutive products-toys, video games, films, clothing, and other consumer goods. Often, toy transmedia retail websites resemble online playgrounds while advertising toys, games, and apps to young children. Children's transmedia sites are dense webs of consumer and imaginative practices, commercial products and playful desires, and embodied and digitized practices. Blurred practices of playing and paying on transmedia websites entangle children, popular toys, apps, avatars, and game mechanics as co-actants in assemblages in these contemporary play worlds

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Wohlwend, K. E. (2020). P(l)aying online: Toys, apps, and young consumers on transmedia playgrounds. In O. Erstad, R. Flewitt, & B. P. Kümmerling-Meibauer, Íris Susana Pires (Eds.), The Routledge Handbook of Digital Literacies in Early Childhood (pp. 391-401). London: Routledge.

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https://www.routledge.com/The-Routledge-Handbook-of-Digital-Literacies-in-Early-Childhood/Erstad-Flewitt-Kummerling-Meibauer-Pereira/p/book/9781138303881

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Book chapter

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Karen Wohlwend Research Collection