Marketing at the Writing Center

Abstract

The Writing Center has used several techniques to advertise their services, but as a marketing professional, I saw an opportunity for a campaign to boost their audience. By performing research, I was able to create an advertisement that created a better connection with campus organizations and college students. Analysis of the data shows that the campaign was successful but would be even more successful when students are on campus full-time again. When the project is implemented again, the results will be reanalyzed.