Drive-in Theatres and Audience Rules of Conduct: Before and During the COVID- 19 Pandemic

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dc.contributor.authorFox, Mark A.
dc.date.accessioned2021-12-23T20:23:59Z
dc.date.available2021-12-23T20:23:59Z
dc.date.issued2020-11
dc.descriptionPre-publication version
dc.description.abstractAudience rules of conduct constitute an underexplored area of research for drive-in theatres. This research comprises two studies of drive-in theatres that remained open in 2019 and 2020, respectively. For drive-ins open during summer 2019 (i.e., before the COVID-19 pandemic) audience rules of conduct are often tied to enhancing the viewing experience and safety of moviegoers. These rules also improve the financial performance of drive-in theatres. For drive-in theatres open during summer 2020 there have been radical changes in how they operate in order to provide a safer experience for audience members in light of the COVID-19 pandemic. Key words: audiences; cinema; COVID-19; drive-in theatres; pandemic; profitability; United States.
dc.format.extent30 pages
dc.format.mimetypePDF
dc.identifier.citationFox, Mark A. “Drive-in Theatres and Audience Rules of Conduct: before and during the COVID- 19 Pandemic.” Participations: Journal of Audience and Reception Studies, vol. 17, no. 2, November 2020.
dc.identifier.urihttps://hdl.handle.net/2022/27045
dc.language.isoen
dc.publisherParticipations
dc.subject.lcshDrive-in theaters -- United States
dc.subject.lcshCOVID-19 Pandemic, 2020 -- Influence
dc.titleDrive-in Theatres and Audience Rules of Conduct: Before and During the COVID- 19 Pandemic
dc.typeArticle

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