Drive-in Theatres and Audience Rules of Conduct: Before and During the COVID- 19 Pandemic
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Participations
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Abstract
Audience rules of conduct constitute an underexplored area of research for drive-in theatres. This research comprises two studies of drive-in theatres that remained open in 2019 and 2020, respectively. For drive-ins open during summer 2019 (i.e., before the COVID-19 pandemic) audience rules of conduct are often tied to enhancing the viewing experience and safety of moviegoers. These rules also improve the financial performance of drive-in theatres. For drive-in theatres open during summer 2020 there have been radical changes in how they operate in order to provide a safer experience for audience members in light of the COVID-19 pandemic.
Key words: audiences; cinema; COVID-19; drive-in theatres; pandemic; profitability; United States.
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Drive-in theaters -- United States, COVID-19 Pandemic, 2020 -- Influence
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Fox, Mark A. “Drive-in Theatres and Audience Rules of Conduct: before and during the COVID- 19 Pandemic.” Participations: Journal of Audience and Reception Studies, vol. 17, no. 2, November 2020.
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