A Critical Evaluation of Online Retail Business in North America and India

Abstract

Over the past few years, online retail has grown from something convenient to use instead of the traditional retail business, to the way we now do business, and will only continue to grow and grow until the point where traditional retail business is no longer used. Since the inception of Amazon, traditional retail business alike have struggle continuously. While all traditional retail business are in danger, small businesses are especially in danger of being put out of business due to the mass increase in online retail. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that they don't care. The reality is, however, customers do care and in order to be relevant in today's crowded marketplace, being online is a must. Ten years ago it may have been a choice to jump on the online bandwagon, but now it's an absolute must to survive and thrive as a small business. This is why it’s so important for these traditional businesses to study online retail thoroughly, and begin the step to transition over to online retail. That, or your company is most likely going to fail.