El Shaddai Ambassadors Choir – Dillon, South Carolina

Abstract

For my AFS short-term consultancy, I worked with the El Shaddai Ambassadors Choir, a gospel choir group based in Dillon, South Carolina, made up of resettled refugees from a number of East African nations. The group requested assistance with creating a website to sell CDs and DVDs online that they had previously produced. They intend to donate a portion of the proceeds from sales of their CDs and DVDs to support an orphanage in Uganda. The consultancy evolved from simply creating a website to sell their CDs and DVDs to devising a holistic marketing plan that generates awareness of the choir group and their availability for live performances.