Marketing Financial Wellness Programming to College Students

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Date

2023-07-17

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This session will provide insights into how to most effectively market financial wellness programming to college students gained from research in marketing and two novel research studies. While there are many recommendations as to how best to teach financial literacy, this is only useful if we can get students in the door to provide them with the information. This session will provide concrete, research-based, methods for increasing, email opening rates, interest, and programming attendance.

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higher education, financial wellness, HEFWA

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Presentation