Lost River Market and Deli: Strategizing for Customer Development Group 2

Simple item page
dc.contributor.authorChase, Ethan
dc.contributor.authorHaag, Mallory
dc.contributor.authorHunt, Morgan
dc.contributor.authorRabinowitz, Perri
dc.contributor.authorBlaylock, Kelsey
dc.contributor.authorTullemans, Chantelle
dc.date.accessioned2025-02-05T15:03:25Z
dc.date.available2025-02-05T15:03:25Z
dc.date.issued2018-12
dc.descriptionLost River Market and Deli is a community-owned food cooperative in Paoli, Indiana, offering organic groceries, local produce, and deli items. Despite strong community ties, the co-op faces financial challenges and seeks to increase profitability by attracting tourists visiting nearby destinations such as Paoli Peaks, French Lick, and Wilstem Cabins. This report outlines strategies to raise awareness among tourists, emphasizing convenience, health, and local authenticity. Recommendations include partnerships with local attractions, Blue Apron-style meal kits, portable food options, targeted advertising on tickets and brochures, and outdoor signage. The campaign aims to position Lost River as the only health-focused grocer within 36 miles, fostering positive attitudes and increasing tourist visits. This report reflects original student research and recommendations from Indiana University MSCH-R 429 Public Relations Campaigns in collaboration with Lost River Market and Deli as part of the 2018–19 Sustaining Hoosier Communities initiative. The views expressed are those of the students and do not represent Indiana University, the Center for Rural Engagement, or Lost River Market and Deli.
dc.identifier.urihttps://hdl.handle.net/2022/33385
dc.language.isoen_US
dc.publisherIndiana University Center for Rural Engagement
dc.subjectLost River Market and Deli
dc.subjectFood systems
dc.subjectFood cooperative
dc.subjectBusiness
dc.subjectTourism
dc.subjectSustaining Hoosier Communities
dc.subjectPaoli
dc.subjectOrange County
dc.titleLost River Market and Deli: Strategizing for Customer Development Group 2

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Lost River Market and Deli: Strategizing for Customer Development Team 2.pdf
Size:
235.02 KB
Format:
Adobe Portable Document Format
Download

Collections

Orange County
Can’t use the file because of accessibility barriers? Contact us